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THE REAL STORY OF “CINCO” DE MAYO In the first years of the twentieth century, the British food processing conglomerate, Hellman’s, cornered the world condiment market with their flagship product, mayonnaise. It had become such a success worldwide such that Hellman’s couldn’t keep up with the demand and had to assign each country an annual allotment. In Mexico, it was a staple of the diet for rich and poor alike. To this day, Mexicans put Hellman’s on everything from their breakfast cereal to their dessert. A little known historical footnote reveals that when the Titanic sailed from